Florence, Alabama

Hi! We’re Pitchcraft,
the people-focused PR platform.

We exist to make publicists’ lives easier through personalized journalist connections that create exposure and sales for their clients.

Pitchcraft helps PR land client placements in prestigious national outlets

AARPAll RecipesIncPopsugarSalonSouthern LivingTown & CountryVerandaVinepairWSJABC NewsArchitectural DigestBetter Homes GardenGlamourTravel+Liesure
Pitchcraft founders

Meet the Founders

Pitchcraft was co-founded in 2021 by husband-and-wife team Derrick and Kelsey Ogletree, who live in Florence, Alabama, with their son Asher. Having grown up in small towns and with strong family values, they’re passionate about bringing people together in meaningful, authentic ways. Through Pitchcraft, they aim to help restore integrity and accountability to the media industry through putting people first.

Kelsey, CEO of Pitchcraft, is a Medill-trained independent journalist whose work has appeared in many print and digital outlets including The Wall Street Journal, Travel + Leisure, AARP The Magazine and others. Derrick, COO of Pitchcraft, is a graduate of the University of Alabama who previously spent over a decade in corporate finance.

Meet Kelsey & Derrick

The Pitchcraft Experience

Increase your pitch response rates by learning exactly what journalists want

Journalist Profiles
Up-to-date pages for all featured Pitchcraft freelance writers and editors including personal details, biographies, contact information and brand-defining stories
Writer Introductions
Watch or listen to weekly video interviews with freelance writers discussing their personal brand, how to pitch them and what they’re working on
Collaborative Brainstorms
Join weekly calls with members to share wins and challenges, conceive creative approaches for clients with the group and build friendships with colleagues
Editor Workshops
Engage with editors from top-tier print and digital outlets in monthly live video sessions focused around specific themes and what they need now
Private Community
Be the first to know about exclusive pitching opportunities from writers and editors, editorial insights and new business leads in a drama-free space
E-commerce Intelligence
Learn how to onboard clients to major affiliate platforms and tune into interviews with e-comm editors sharing how to get your products in gift guides, reviews and roundups
Publication Pages
Search 300+ publications, including mainstream national outlets, niche sites and content marketing pubs, to include descriptions, editor contacts and categories covered
Comprehensive Editorial Calendar
Access deadlines for print issues, digital packages and awards submissions for more 200+ publications in one easy-to-navigate calendar with editor contacts
Knowledge Sharing
Get to know the story behind an amazing placement from pitch to publication from the publicist who earned it in live monthly sessions

Simple Pricing

Monthly Membership


Month-to-month, no commitment required

  • Includes 2 seats
  • Full access to platform and community
Join Now

Annual Membership


Annual commitment required

  • Includes 2 seats
  • Full access to platform and community
  • Save 14% with annual billing
Join Now



Please contact us for enterprise pricing

  • 3 or more seats
  • Full access to platform and community
  • Ideal for bigger teams
Contact Us

Our Members Get Results

Here’s what people are saying about Pitchcraft

Pitchcraft makes it really easy to develop a relationship and tailor pitches. I have a nearly 100% reply rate when I put "Pitchcraft" in the subject line.

— Elaine T.

I also spent the entire weekend watching almost all of the ecommerce videos you did this year, which were incredibly helpful. I honestly do not know what I would do without Pitchcraft.

— Alison L.

My involvement and access to Pitchcraft has been worth every penny in this first year of my PR business. Pitchcraft has often acted as my eyes and ears In the national media landscape, helping me offer my clients more (and more thoughtful) exposure than otherwise possible!

— Lyndsay D.

I wanted to share a huge win with you that resulted from a connection made via Pitchcraft! I connected with Domino editor and it resulted in this story that was published on Friday. Yay!! Thanks for all that you do. I'm forever in awe of what you've created and do on a daily basis!!

— Alison D.

I love being part of this community and feel so grateful to have these resources available. Thank you for all of your hard work to make PR more intentional and relationship-driven. Every piece of information is so valuable and I am ending the year as a stronger PR pro thanks to you.

— Dani H.

It is genuinely so nice to be a part of such a thoughtful community that you’ve successfully built, and I am so proud to be a part of everything that you’re doing with Pitchcraft.

— Daniella T.

Our team finds this platform so incredibly beneficial, so we think it is worth adding another user so we can all continue to stay informed.

— Veronica D., Whole Foods

See how Pitchcraft can improve your PR business.
Schedule a demo with us today.