The Pitchcraft Story

Meet the Founders

Pitchcraft was co-founded in 2021 by husband-and-wife team Derrick and Kelsey Ogletree, who live in Florence, Alabama, with their son Asher. Having grown up in small towns and with strong family values, they’re passionate about bringing people together in meaningful, authentic ways. Through Pitchcraft, they aim to help restore integrity and accountability to the media industry through putting people first.

Kelsey, CEO of Pitchcraft, is a Medill-trained independent journalist whose work has appeared in many print and digital outlets including The Wall Street Journal, Travel + Leisure, AARP The Magazine and others. Derrick, COO of Pitchcraft, is a graduate of the University of Alabama who previously spent over a decade in finance at Nasdaq, SunTrust Bank and Harbor Capital Advisors.